“ChatGPT is becoming a marketplace” – 7Learnings founder Felix Hoffmann on the most important e-commerce trends

We asked ourselves what's actually happening in the German e-commerce market . Has the industry stabilized after the unpredictable coronavirus spike? How are retailers dealing with the ever-increasing return rates? And how can German players compete against low-cost platforms like Temu and Shein?

We want to find out, and have selected industry experts to interview us. In several articles, we attempt to unravel the current and future developments and challenges in the e-commerce market , always from different perspectives.

We start today with Felix Hoffmann, founder of 7Learnings . The Berlin-based startup develops AI-based software that enables retailers to optimize their pricing and marketing strategies based on data.

Together with Martin Nowak and Eiko von Hettinga, Hoffmann founded 7Learnings in 2019. He brings e-commerce and pricing experience from Zalando .